L’Oreal: SWOT Analysis of L’Oreal’s Marketing Strategy

In a bid to win clientele and build a loyal client base, multinational cosmetics companies like L’Oreal have continued to, aggressively, create new and exciting products for their clients. The rush for the market share has been so aggressive that in 2017 alone, L’Oreal filed for close to 500 patents and invested in excess of …

Employee Motivation: Effect of Training, Salary, and Promotion on Employee Performance

This report describes a study on extrinsic employee motivation and employee performance, which specifically analyzed the value of training, salary, and promotion in enhancing employee performance. The study utilized a systematic literature review method of collecting secondary data from relevant, previous studies on the topic. The data obtained in the study was analyzed quantitatively and …

Emerging wedding trends and their impact on wedding planning

While weddings are immensely important social events, there is very little research on wedding planning. Emerging trends in weddings and wedding planning, e.g. themed weddings, place additional demands on couples, who are forced to incur huge costs in order to meet societal expectations of perceived perfect weddings, and on wedding planners who have to meet …

Massage: The Value of Massage Therapy

A massage therapy entails the manipulation of the human body’s soft tissues through procedures such as rubbing, pressing, and manipulating the skin, that cause an individual’s blood to pass more rapidly through his or her tendons, muscles, and ligaments. To bring this effect, the massage therapist can use his elbows, hands and fingers, forearms, and …

Immigration in the US: Attitude towards Immigrants in America

Immigration is one aspect of globalization that has elicited an intense debate in recent times, with some countries being openly repulsive to immigrants. This kind of reaction is based on varied concerns that mostly touch on competition for resources between natives and the immigrants. In the U.S, the debate on the impact of immigrants on …

IFE Matrix Analysis: Internal Factor Evaluation Matrix Analysis

IFE Matrix Analysis or Internal Factor Evaluation Matrix analysis, is among the most ideal tools for strategic management. IFE Matrix analysis is useful for the internal auditing of organizations. The Internal Factor Evaluation matrix is employed in the internal analysis of various business functions like finance, marketing, IT, accounts, operations, Human Resources, etc, depending on …

EFE Matrix Analysis: External Factor Evaluation Matrix Analysis

EFE Matrix analysis or External Factor Evaluation Matrix analysis is used in the strategic analysis of the external environment of a business organization. Specifically, it is used to identify and analyze an organization’s threats and opportunities. In other words, EFE matrix analysis is used in the evaluation of an organization’s external environment to determine the …

A Lesson before Dying By Earnest Gaines: Critical Review

A Lesson before Dying is a novel written by Earnest Gaines. Jeffrey Folks criticizes the idea presented by Earnest Gaines in his novel “A Lesson before Dying” on the concept of communal responsibility. Jeffrey Folks bases his criticism on the sentencing and conviction of Jefferson. According to Jeffrey Folks, Earnest Gaines relied on meditation in …

Cyber Crime: Ambiguous US Cybercrime Policy Laws

Cyber crime prevention by the United States (US) government is mainly done through the enactment of cybercrime law and policy to outline measures for ensuring cyber security. Cyber crime has significantly increased due to advancements in technology and internet use. Sensitive information is continually uploaded online, further increasing cases of cyber crime. As cyber criminals …

Panama Canal: How Panama Canal Benefits Panama and the United States

Panama Canal is among the largest investments of the last century and has brought significant economic returns for the United States. The Panama Canal project opened a shortcut for the delivery of the products such as petroleum from the west to United States’ east coast especially California. The Panama Canal had several benefits to Panama …

Slavery and how it contributed to the American Civil War

Slavery and its contribution to the American Civil War: Could the United States have become half-slave and half-free and not fought the Civil War…Could the American Civil war have been avoided, Why or Why not? Scholars have explored several factors that led to the American civil war, including slavery. In fact, scholars argue that slavery …

Masculinity in Men: Western World, Men, Gender, and Sexuality

The masculinity of men in the Western World has been an ongoing debate in recent times. According to Brooks (2010, pg.1), this debate has risen from the fact that gender boundaries have become more fluid and less defined. Power relations between men and women have been, and are, progressively changing since women in the Western …

Moral Foundation Theory and its Influence on Political Orientation

Moral foundation theory plays a significant role in understanding why morality values vary in different cultures. The moral foundation theory establishes the relationship between the psychological systems and foundation ethics on morality that are possessed by different cultures. These foundations are based on caring or harm, showing fairness, loyalty recognizing authority and establishing purity (Haidit …