Breast Cancer Action Case Study: Ethical Theory and Values

Breast Cancer Action is a national, grassroots education and advocacy organization dedicated to supporting people living with breast cancer and creating a system-wide change that will ultimately end the breast cancer epidemic. The organization was founded in 1990 by Elenore Pred, Susan Claymon, and Linda Reyes.

Based in San Francisco, Breast Cancer Action is known for understanding breast cancer, not as an individual crisis, but a public health emergency. Breast Cancer Action is also known for its Think Before You Pink campaign, launched in 2002, which encourages consumers to ask critical questions before buying pink ribbon products.

The problem statement for the case study is ” Breast Cancer patients lack information and hard data on the causes and treatments for breast cancer.” The purpose of the case study is to educate newly diagnosed breast cancer patients on the resources provided by Breast cancer action in order to improve their quality of life.

The paper will state the background of the problem, then discuss the ethical theory and values, followed by the analysis which link ethical theory to the values of the case study. The study on Breast Cancer Action will end with the conclusions, recommendations, and implications derived from the case study.

Background of Breast Cancer Action

Breast Cancer Action began in 1990 when Elenore Pred, who had metastatic breast cancer, became frustrated with the lack of information and hard data about the causes and treatments of her condition. Along with a group of women living with breast cancer in the San Francisco Bay Area, she sought information about the causes and treatment of the disease.

They all encountered unresponsive government agencies and private organizations that provided inadequate, superficial information—not the evidence-based data they were looking for. They got angry and, together, turned that anger into action by forming Breast Cancer Action.

Ethical Theory And Values of Breast Cancer Action

  • Educate people with evidence-based information about breast cancer.
  • Health justice as a human right
  • Honesty, fearlessness, and truth-telling about the breast cancer epidemic
  • Honoring women’s diverse voices and lived experiences
  • People’s health and well-being over corporate profits
  • Transparency and accountability for ourselves and others
  • Integrity and freedom from conflict of interest


We have to focus attention on three areas:

     1- Putting patients before profits and Improving treatments by shifting the balance of power at the U.S. Food andDrug Administration away from the pharmaceutical industry and towards the public interest while advocating for more effective and less toxic treatments.

    2- Environmental integrity by decreasing involuntary environmental exposures that put people at risk for breast cancer.

   3- Inequities by creating awareness that it is not just genes, but social injustices political, economic, and racial inequities that lead to disparities in breast cancer outcomes.

Conclusion, Recommendations, and Implications

People everywhere should have access to the resources and opportunities they need, so they can fully engage in decisions about their healthcare and overall well-being according to their values and priorities.

Additionally, people should be empowered with evidence-based information about breast cancer by connecting the dots among issues related to breast cancer research, treatment, causes, and marketing in written and oral communications.


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